On Tuesday, October 13, the ShopRite of Metro Plaza at 400 Marin Boulevard rang up its last order. At 7 a.m. the next morning, the same operator opened doors on the second floor of Everton, a new 60-story residential tower at 99 Provost Street, under a new name: ShopRite of Hudson Exchange Place.
The new store replaces the old one, so the biggest change is in the trip. A weekly shop that used to happen in a low building next to a surface lot now runs through escalators, elevators, a parking deck and a phone app. About four weeks in, that's the part of the move a regular shopper notices.
Same Grocer, Different Building
Inserra Supermarkets runs the store. It's a family-owned New Jersey company and a member of the Wakefern cooperative, and it ran the Marin Boulevard location too. Wakefern's opening announcement says the family currently operates 24 ShopRite stores in New Jersey and New York. It also frames the move as a continuation. "We are so excited to welcome customers to our new home at 99 Provost St. and continue serving the Jersey City community in a beautiful, modern and expanded space," said Lawrence R. Inserra Jr., the company's chairman and CEO.
The tower and the store were planned together. NJBIZ reported that Everton went up on the parking-lot area of the 18-acre Metro Plaza, where the old ShopRite stood. Abe Naparstek, a principal of G&S Investors, which developed Everton with BGRE, said in the Wakefern release that the project delivers on a commitment that ShopRite "stays open for generations to come." BGRE's Frank Frallicciardi described the building as more than 800 new residences paired with "a flagship grocer."
| ShopRite of Metro Plaza | ShopRite of Hudson Exchange Place | |
|---|---|---|
| Address | 400 Marin Boulevard | 99 Provost Street |
| Setting | Standalone store at Metro Plaza | Second floor of the Everton tower |
| Size | About 65,000 square feet | 85,000 square feet |
| Key date | Closed October 13, 2026 | Opened October 14, 2026 |
| Hours | 7 a.m. to 11 p.m. daily |
The 65,000-square-foot figure for the old store comes from subtracting: Inserra says the new store is 20,000 square feet larger than the one it replaced.
How the Trip Works Now
A second-floor supermarket only works if moving a full cart between floors is easy, and most of the building's design goes into that. According to Hoboken Girl's opening coverage, shoppers can get to the store by escalator or elevator from street level, through the parking garage, or straight from the residential towers. In order, a typical visit goes like this:
- Arrive. Drivers park on one of two parking decks. Parking is ticketless and runs through a mobile app, so there's no paper stub to hold onto.
- Go up. The building has four passenger elevators and three escalators serving the store.
- Shop. Caper Carts are AI-powered carts that let shoppers scan, weigh and pay for items while they shop.
- Come back down. Two cart movers handle the trip between floors.
You can also skip the building entirely. ShopRite's store page for the location lists pickup and delivery.
For people who live in Everton, the store is reachable from the residential side of the building. For everyone else, the walk now ends at Provost Street and continues upstairs. The new hours of 7 a.m. to 11 p.m. every day give a wide window for timing a visit.
What the Extra 20,000 Square Feet Holds
The new store's announced features lean on prepared food and specialty counters, the departments that compete with ordering in on a weeknight. NJBIZ lists dedicated bars for hot food, soup and sushi, plus a grab-and-go section with ready-to-cook and ready-to-heat meals, alongside the standard meat, bakery, produce, seafood and deli departments.
Two of the counters carry Inserra family names:
- Patsy's Butcher Shop does custom-cut meats. It's named for the company's roots: Patsy Inserra founded Inserra Supermarkets in 1954.
- Antoinette's Kitchen sells freshly prepared meals.
- ShopRite Wine & Spirits is in the development, so wine for dinner and the groceries can come from the same building.
- A registered dietitian is on site and offers nutrition counseling.
Inserra also points to the building systems. NJBIZ reported the company's claims that the refrigeration cuts the store's carbon footprint in half and that its lighting and glass doors cut energy use by more than 80%, with high-efficiency HVAC and water reclamation systems on top of that.
The Old Store Is Now Part of a Larger Plan
The move matters beyond groceries because Everton is the first piece of a plan that covers the rest of Metro Plaza. Jersey Digs describes the Hudson Exchange master plan as seven redeveloped parcels around a central green space, with new roads running through the site. The former ShopRite at 400 Marin Boulevard is inside that footprint. Its next use will decide how this stretch of Marin Boulevard looks and works over the next several years.
Smaller changes are closer. Jersey Digs reports that ModCup is set to open a roastery and shop on Everton's ground floor in the coming months, which would put coffee at street level directly below the supermarket.
Where This Leaves the Downtown Grocery Map
With the ShopRite moved, downtown's full-size options sit at a few fixed points:
- ShopRite of Hudson Exchange Place, 99 Provost Street, second floor of Everton.
- Whole Foods Market, 135 Greene Street.
- BJ's Wholesale Club, 396 Luis Munoz Marin Boulevard.
The next real addition is Trader Joe's. Its store locator lists 55 Hudson Street as "Coming Soon." Hoboken Girl reported in September that it will be Jersey City's first Trader Joe's and Hudson County's second, after Hoboken. The store will be part of Tishman Speyer's 50 and 55 Hudson Street development, where the 55 Hudson tower alone has 1,017 residential units and more than 60,000 square feet of retail space. According to the same report, the building is expected to be finished in early 2027.
In both cases, a new tower brings its grocery store with it. Everton put its supermarket on a lower floor beneath more than 800 residences, and 55 Hudson is set up to do the same with Trader Joe's inside a building of more than 1,000. In a matter of weeks, downtown's main supermarket has gone from a store with its own parking lot to a store you reach through an apartment building, and the next grocery opening downtown is planned the same way.
A building's grocery anchor is one of the quiet details that shapes daily life there, and around Hudson Exchange and Hudson Street those anchors are being built into the towers themselves. If you're comparing downtown Jersey City buildings and want a clear read on what is in place today and what is still in the plans, Lena Simpson can walk through it with you building by building. Request a Personalized Consultation.
