Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your REALTOR once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your REALTOR to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

MARY R., BUYER - UPPER WEST SIDE

MARY R., BUYER - UPPER WEST SIDE

Lena is Informed supportive, reliable, and definitely one of the best!
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JULIA V., BUYER - HELL'S KITCHEN

JULIA V., BUYER - HELL'S KITCHEN

The hardest-working broker you'll ever find! Lena did a terrific job for me and I highly recommend her!
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SANYA B. , BUYER - SOHO

SANYA B. , BUYER - SOHO

Lena takes the stress out of home buying and makes the process seamless from financing, home inspections, and board approvals. She is organized, efficient, dedicated, and resourceful. Never says no.
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PETER C., INVESTOR - UPPER WEST SIDE

PETER C., INVESTOR - UPPER WEST SIDE

Lena has provided me with exceptional service for over 8 years. She is very responsive and has great knowledge of the local markets. With data and analytics, she is able to determine the best price for my property.
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LARISSA G., BUYER - DOWNTOWN BROOKLYN

LARISSA G., BUYER - DOWNTOWN BROOKLYN

Lena was our number-one choice, and she will always be. She is very experienced, patient, and passionate. We bought two amazing apartments in Brooklyn for our twin daughters. Lena helped us to make this purchase the best invest...
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BETH I., - SELLER CENTRAL PARK SOUTH

BETH I., - SELLER CENTRAL PARK SOUTH

Lena's love of the city and of her business is apparent to all who meet her. She is conscientious, detail-oriented, and focused. She is truly a local market expert - she knows the neighborhoods, the blocks, and the buildings - ...
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DIANA AND JAMES B., - BUYERS BROOKLYN HEIGHTS

DIANA AND JAMES B., - BUYERS BROOKLYN HEIGHTS

We have bought two apartments in Brooklyn with Lena as our agent. She was a great guide through the complicated process we recently endured buying a second NY home. She is incredibly responsive. She keeps in touch even when the...
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TRICIA B., INVESTOR - HELL"S KITCHEN

TRICIA B., INVESTOR - HELL"S KITCHEN

Fantastic! Highly recommend Lena. She's a PLEASURE to work with. I'm currently based internationally, but she makes everything easy. She does her research so is very knowledgeable on pricing; and is very hands-on and helpful wi...
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CYNTHIA H., SELLER - FINANCIAL DISTRICT

CYNTHIA H., SELLER - FINANCIAL DISTRICT

Lena was fantastic and I heartily recommend her to anyone. She listened to understand my objectives as a seller. She conducted thorough research and provided constant feedback on market conditions and potential buyer feedback. ...
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BILQUIS A., BUYER - TRIBECA

BILQUIS A., BUYER - TRIBECA

Working with Lena is always a pleasure. She’s knowledgeable, professional, efficient, kind and very generous with her time. She definitely goes above and beyond and takes pride in her work which is reflected in her dedication t...
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CONNIE C. , BUYER - HELL'S KITCHEN

CONNIE C. , BUYER - HELL'S KITCHEN

I attended an open house where I met Lena, the host representing a client selling an apartment. Lena's genuine interest in my goals convinced me she was a trustworthy agent. Throughout our search, Lena took the time to show me ...
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ANTOON D., INVESTOR - MIDTOWN WEST

ANTOON D., INVESTOR - MIDTOWN WEST

I have worked with Lena for more than ten years and her service is impeccable.
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ARSENIY D., RENTER - GREENWICH VILLAGE

ARSENIY D., RENTER - GREENWICH VILLAGE

Lena Simpson was extremely helpful in finding the right apartment for my needs as well as negotiating special payment conditions that were necessary for me even to consider the possibility of renting. I do not know what I would...
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